BRAND: Virgin Atlantic
HEADLINE: To make flying great…..to go
AGENCY : O&M
HEADLINE: To make flying great…..to go
AGENCY : O&M
4Ps TAKE : This o
ne is truly Branson style. Bathed in a striking blood red background, this print campaign of Virgin Atlantic doesn’t sport an aeroplane. Instead has a limo doing a trick for it. But, it’s the headline of the ad that wows the most – ‘To make flying great, we go the extra mile. Or as many miles as you want us to go’. Now, that’s making the consumer king. The body copy explains the various services that come along with flying Virgin. While the uncluttered look adds to its classy appeal, the USP and the power idea is communicated in the most simple and powerful fashion. As Air France and other international airlines flaunt their upper class facilities in India, it was only a matter of time that the fast-thinking Virgin Atlantic unleashes its communication weapon. Great branding, Sir Richard, yet again!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
ne is truly Branson style. Bathed in a striking blood red background, this print campaign of Virgin Atlantic doesn’t sport an aeroplane. Instead has a limo doing a trick for it. But, it’s the headline of the ad that wows the most – ‘To make flying great, we go the extra mile. Or as many miles as you want us to go’. Now, that’s making the consumer king. The body copy explains the various services that come along with flying Virgin. While the uncluttered look adds to its classy appeal, the USP and the power idea is communicated in the most simple and powerful fashion. As Air France and other international airlines flaunt their upper class facilities in India, it was only a matter of time that the fast-thinking Virgin Atlantic unleashes its communication weapon. Great branding, Sir Richard, yet again!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
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IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/
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