We live in strange and troubled times, brother …
We are allowed the manufacture and consumption of liquor – but, sorry – (hic) no advertising! Unlike the US of A where alcohol advertising has “regulatory bodies” that create standards for ethical advertising and where the concern is ‘where’ the ads are placed (mostly in media streams viewed by 70% of the audience over the drinking age) here it’s a blanket ban with no ifs, buts, why’s … When pressed, the general response (please don’t have a cardiac arrest, laughing!) is: it’s unconstitutional to propagate evil habits injurious to health and a bad influence to society. All the celebs interviewed – with the exception of the cool and gorgeously opinionated Pooja Bedi – were of the collective belief that this move was the biggest farce ever; a totally hollow, ludicrous, cosmetic and cockeyed, completely self-defeating in both intent and purpose. In today’s liberated and globalised times, with India celebrating economic prowess and quality of life at par with the West, this brain dead vetoing of publicity of a product category which is a way of life for India’s well-healed, sophisticated, aspirational constituency but freely allowing manufa
cture to scoop up titanic amounts of revenue for the exchequer, tantamounts to an epic hypocritical joke! Here’s what the heavy weights have to say …
Ad-Guru & Theatre Maestro Alyque Padamse is first off the block and takes off with all cylinders firing! “Either make Prohibition work or allow the advertising of liquor. The Government must stop this childish and absurd dilly-dallying and decide one way or the other. In today’s life and times, liquor is a part of young people’s lives and no social event is complete without it. How many kids have tea, coffee or cola’s after 8 pm? C’mon wake up and taste the … stuff! The same goes for Cigarettes. If the powers that are had any guts they would ban the manufacture of these products – not the advertising. Isn’t it amazing that they have messages like SMOKING KILLS on cigarette packs and yet these products roll out in billions of units everyday? But then Delhi is notorious for its double-think!” Film-maker Shyam Benegal agrees. “It’s so hypocritical and doesn’t make any sense at all! They don’t ban the name or the brand but just the idea it is liquor and do a quick surrogate advertising number – Kingfisher Mineral Water, Bagpiper Soda … whatever. And the argument that it will tempt the poor is silly because this segment does not connect with IMFL brands and hence advertising affecting them is a non-starter argument”. Actor & Anchor Kabir Bedi goes along this line of thinking, but with a tiny proviso. “I agree with Alyque & Shyam that while advertising should certainly be allowed, one should ensure that it shouldn’t be consciously created in a manner that it makes drinking a fashion statement or a glamorous recreation for the kids and have-nots. We know the power of clever advertising and the influence it can wield as a force of seduction. So, basically I am advocating Responsible Advertising”.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
We are allowed the manufacture and consumption of liquor – but, sorry – (hic) no advertising! Unlike the US of A where alcohol advertising has “regulatory bodies” that create standards for ethical advertising and where the concern is ‘where’ the ads are placed (mostly in media streams viewed by 70% of the audience over the drinking age) here it’s a blanket ban with no ifs, buts, why’s … When pressed, the general response (please don’t have a cardiac arrest, laughing!) is: it’s unconstitutional to propagate evil habits injurious to health and a bad influence to society. All the celebs interviewed – with the exception of the cool and gorgeously opinionated Pooja Bedi – were of the collective belief that this move was the biggest farce ever; a totally hollow, ludicrous, cosmetic and cockeyed, completely self-defeating in both intent and purpose. In today’s liberated and globalised times, with India celebrating economic prowess and quality of life at par with the West, this brain dead vetoing of publicity of a product category which is a way of life for India’s well-healed, sophisticated, aspirational constituency but freely allowing manufa
cture to scoop up titanic amounts of revenue for the exchequer, tantamounts to an epic hypocritical joke! Here’s what the heavy weights have to say …
Ad-Guru & Theatre Maestro Alyque Padamse is first off the block and takes off with all cylinders firing! “Either make Prohibition work or allow the advertising of liquor. The Government must stop this childish and absurd dilly-dallying and decide one way or the other. In today’s life and times, liquor is a part of young people’s lives and no social event is complete without it. How many kids have tea, coffee or cola’s after 8 pm? C’mon wake up and taste the … stuff! The same goes for Cigarettes. If the powers that are had any guts they would ban the manufacture of these products – not the advertising. Isn’t it amazing that they have messages like SMOKING KILLS on cigarette packs and yet these products roll out in billions of units everyday? But then Delhi is notorious for its double-think!” Film-maker Shyam Benegal agrees. “It’s so hypocritical and doesn’t make any sense at all! They don’t ban the name or the brand but just the idea it is liquor and do a quick surrogate advertising number – Kingfisher Mineral Water, Bagpiper Soda … whatever. And the argument that it will tempt the poor is silly because this segment does not connect with IMFL brands and hence advertising affecting them is a non-starter argument”. Actor & Anchor Kabir Bedi goes along this line of thinking, but with a tiny proviso. “I agree with Alyque & Shyam that while advertising should certainly be allowed, one should ensure that it shouldn’t be consciously created in a manner that it makes drinking a fashion statement or a glamorous recreation for the kids and have-nots. We know the power of clever advertising and the influence it can wield as a force of seduction. So, basically I am advocating Responsible Advertising”.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
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