Hero Honda loves riding on a rough terrain and value pricing and coming out as winner
Interestingly, while Airtel & Tata have maintained their positions in this category, it is Hero Honda, which has climbed up the stairs to sit prettily at No.3 in terms of Brand Image & Perception. Hero Honda, gained the maximum thanks to its rural foray, which gave it immense mileage. On the contrary, despite its vast expansion in the hinterlands, Maruti slipped down the ladder because of intense competition and long waiting periods.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
Interestingly, while Airtel & Tata have maintained their positions in this category, it is Hero Honda, which has climbed up the stairs to sit prettily at No.3 in terms of Brand Image & Perception. Hero Honda, gained the maximum thanks to its rural foray, which gave it immense mileage. On the contrary, despite its vast expansion in the hinterlands, Maruti slipped down the ladder because of intense competition and long waiting periods.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
No comments:
Post a Comment