Fashion on the rocks

IIPM : EXECUTIVE EDUCATION

Rocky S reveals his designs...

“Having a fashion week signifies that ‘fashion’ in that particular country is an organised industry, ready to break into international markets and reach out to a much wider market.

Wills Lifestyle India Fashion Week (WLIFW) and Lakme India Fashion Week (LIFW) pretty much work hand in hand where models, branding, participation rates etc. are concerned. They differ in terms of international buyers and overall reach, wherein the WLIFW seems to be a little ahead because of its affiliation with FDCI. However, the LIFW is just as well organised, and shows are held for select designers internationally (Singapore, New York etc) so both have certain aspects in which they’re different.

I have participated in both, and, as said earlier, both work hand in hand. I showcased my Rocky S ‘noir’ line at Delhi and then did a small preview for the launch of my kids wear line in Mumbai. However, where business and exhibition stalls are concerned, I have been leaning towards Wills Fashion Week from the past two seasons as I am also a fellow member of the FDCI.

World hold on!
Both fashion weeks are working towards getting to the international level. Lakme Fashion Week has more shows internationally, whereas Wills Fashion Week has a considerably wider reach where international designers/buyers are concerned...so both should evolve with time as infrastructure and understanding of the fashion industry gets better in India.

Designs beyond borders
Indian fashion is slowly but surely moving towards the international level, which means forecast, trends etc are followed universally. However, where climatic differences are concerned, designing keeping international buyers in mind, is not entirely a very risky process. Designers can always make a separate concise sample line which they feel will suit a particular international market, over and above their signature line. It is certainly worth the investment.

Technical knick-knacks
I think the ‘openness’ & ‘acceptance’ of government policies in India towards the fashion market are admirable. However the application process, infrastructure etc. need to be quick-paced, specialised and organised to facilitate evolution of the fashion industry in India.”

Neha Sarin

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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