Rajasthan

IIPM’s 36th Glorious Year of Academic Excellence

From camels & forts to hi-tech industrial setups, ratan lal bhagat explains why this state is truly incredible!

Rugged forts, vibrant colours, exotic food, amicable people, ‘Palace on Wheels’, and not to forget the land of the Indian Premier League Champions – all these aptly describe the land of brave Rajputs and one of the fastest growing states of India, Rajasthan. Being a cynosure with its landscape beauties to the flock of 24.3 million tourists from around the world, it has also turned out to be a basket full of business opportunities.

But Rajasthan is not just about tourism. It’s also about business plans. Road mapped in the conviction that sound infrastructure drives investment has actually worked for this state. The state has a well-developed infrastructure. Agriculture, with 16.3 million tonnes and 3.9 million tonnes of cereal and oilseed production, respectively has major players like ITC, Reliance, Dabur et al investing. The state contributes to 16% of India’s cement production (with investments from players like Birla Cement, ACC cement, Kajaria et al). “We shifted to Rajasthan mainly because the law here was better which is very important for investment. Conducive business environment, positive approach at all levels and fiscal incentive policies available in the state are also helpful,” testifies Ashok Kajaria, CMD, Kajaria Group.

Auto and the auto components industry is also growing as the state enjoys a close proximity to the major auto production hubs in the country. About 70 such units are already operational in the Bhiwadi region in Alwar with an SEZ being developed in the region. “We, as Honda, would like to strongly recommend Rajasthan to all potential investors,” N. K. Goila, VP and Director, Honda Siel Cars India asserts. Then there is the textiles industry which grabs 20% of the investment pie and gems and jewellry industry which constitute 17% of India’s exports. The state also has a huge pool of talent with 20,000 engineers graduating from 64 engineering colleges in the state last year. IT Parks with special infrastructure have been set up at Jaipur, Jodhpur, Kota and Alwar. Add to that the approval of setting up 5 SEZs with an investment of Rs.165.15 billion 2007, and we have a hi-tech state with thriving industries, of which tourism is just one!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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