IIPM Admission 2010

Thursday, March 27, 2008

Virgin Atlantic :- To make flying great…..to go

BRAND: Virgin Atlantic
HEADLINE: To make flying great…..to go
AGENCY : O&M
4Ps TAKE : This oVirgin Atlantic :- To make flying great…..to gone is truly Branson style. Bathed in a striking blood red background, this print campaign of Virgin Atlantic doesn’t sport an aeroplane. Instead has a limo doing a trick for it. But, it’s the headline of the ad that wows the most – ‘To make flying great, we go the extra mile. Or as many miles as you want us to go’. Now, that’s making the consumer king. The body copy explains the various services that come along with flying Virgin. While the uncluttered look adds to its classy appeal, the USP and the power idea is communicated in the most simple and powerful fashion. As Air France and other international airlines flaunt their upper class facilities in India, it was only a matter of time that the fast-thinking Virgin Atlantic unleashes its communication weapon. Great branding, Sir Richard, yet again!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....

Saturday, March 15, 2008

New York’s ‘official’ real estate boom


Why Study Abroad When IIPM Gives You 3 global Advantages!

A strangeNew York’s ‘official’ real estate boom thing is happening in New York city – and we are talking about a real estate trend here. While residential property prices have stagnated, commercial property prices are going through the roof. Literally! Here’s an example. In Manhattan, reportedly, commercial complexes that are worth more than $5 million are now selling for a whopping $730 per square foot; this is almost 18% more than what these same spaces were selling for last year; and here’s more: this is a huge 143% up from what they were selling for in 2004. In April this year, The New York Times (NYT) building was sold for $525 million (to Israeli conglomerate Africa Israel Investments); in 2004, the NYT building was worth only $175 million. Rents too are seeing an upward spiral. In the Big Apple’s Financial District (which houses Wall Street) rents have shot up by 25% over last year – and 62% over November 2004.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review