No snoring please...

IIPM Best B-school

Brand: Tata Tea
Agency: Lowe

Tata Tea’s Jaago Re! campaign was launched in association with Janaagraha (an NGO) to encourage Indians, especially the youth, to exercise their voting right. The effort has paid off as Tata’s have gathered a billion registrations on their website – www.jaagore.com. And registrations mean valued consumer data :-)

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School

Akai (flat-screen)

Shahrukh khan is coming to IIPM - IIPM 4Ps Quiz

Brand: Akai (flat-screen)
Agency: McCann
What Nano is to the auto market today; Akai was to the CTV market in late 90s. It changed the landscape with its low-price CTVs. Akai’s Deserves to be seen campaign hit bull’s eye...

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
IIPM Best B-school
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School

Neha Saraiya analyses in this delightful report on how Sony India reached a fantastical 25% growth... and on what ‘Sonus’ means!

IIPM Respected Business School

The acronym Sony has been derived from Sonus, the Greek goddess of sound. It just seems that this Fortune 500 company might just require all the godly help in the coming quarters given the latest financial projections that Sony has churned up! The company is all set to post an operating loss of $2.9 billion. In the current era where there’re innumerable companies posting losses year after year, does this come as a surprise? Umm, yes, if you look at this from the perspective that this is Sony’s first reported yearly operating loss in a huge 14 years. Add to that the gift of a lack lustre business environment and various other factors like intensification of price competition, restructuring charges and deterioration in equity in net income of affiliated companies, and you have the acerbic daughter of miseries ready to take you out on a date. But really, this story is not about Sony globally, but about Sony India, and how their date is lined up with the miseries of economies.

The scenario for Sony in India, one has to accept, is quite contrary to global conditions. Firstly, because the slowdown in India – though seemingly persistent – is finally simply a slowdown and not a recession. And secondly, if you thought that summer is the time for only cola majors to introduce cheeky, new ‘models’ and drinks, then you have no idea what Sony India is up to. Sample this and pop your eyes out. While Sony India saw a thundering growth rate between 20-25% (averaged across various product segments) in the year 2008-09, despite the slowdown their forecasts predict that growth rate will more or less continue to range between the super levels of 15-20% for this coming season. But Masaru Tamagawa, Managing Director of Sony India, is devastatingly honest, “Sony is analysing trends category-wise rather than simply looking at the overall growth. Thus, in FY09, the categories that will continue to grow or shrink will become more obvious.”

But isn’t this akin to painting a glorious Neroistic picture when Rome all around seems to be burning? For starters, what about segments like the consumer audio visual segment, which overall seems to have taken the biggest hit across the industry? Tamagawa reticently accepts and shares detail with us, “Yes, market growth in the segment, which had been approximately 10% in the past few years, might slowdown further.”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
IIPM Best B-school
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Why has IIPM always been opposed to B-school rankings?
IIPM : One of the leading and most respected business schools
IIPM students on NDTV Television Chat Show
Four Phase of IIPM Global Plans
Professor Arindam Chaudhuri says
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook

Banks charge for every service they provide under the ‘free-service’ banner leaving the onus on customers to keep themselves informed says Gyanendra K

IIPM 4Ps Quiz

Read your bank statement carefully (incase you haven’t for the last couple of months–thanks to the chaos in the financial market), and you could find yourself worthy of few surprises. And all of a sudden you will realise that the big statements such as, “Highly competitive interest rates with flexible tenors and no hidden costs...” popping on the silver screen everyday have very easily deceived you.

For a decade now the banks have been free to levy their own charges and this has thrown up a host of hidden costs which many of us are not aware of till date. If you discuss with Mr. Raghavan, (a well-paid marketing manager who never laid an eye on his bank statements earlier) you would get to know your own folly in case you happen to be one who does not believe in regular updates. “Air-conditioned expanse, well lit ambience, blurring dubious and highly questionable work practices designed to hoodwink trusting customers and unsuspecting loan seekers,” that’s how he, in his sanity, describes banks today. Well, you may not necessarily agree with his views, but nevertheless his views are not entirely unfounded.

If you have not been aware of the various charges – which could range between Rs.25 to Rs.1,000 – levied by banks, then in all probability your dear banker (entrusted with your trust and banking on trust of millions of customers like you) must have burnt a hole in your pocket by now. Things can’t get worse especially in times of financial uncertainty, downsizing, cost-cutting and when you want to cut on those extravaganzas. Picture this: Axis Bank increased the charges for not maintaining minimum balances to Rs.500 from Rs.200 without informing its customers in a proper manner. Anil Paul, former professor of Economics, Darjeeling Government College (who maintains multiple accounts), alleges that the bank (Axis Bank) without any prior information increased the levy on non-maintenance of minimum balance. So, his valuable piece of advice to all multiple account holders is, maintain the minimum balance at any cost and earn 3.5% yearly interest on the same, rather than paying the penalty along with added transaction charges (as levied in some cases) for non-maintenance of minimum balance.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Shahrukh khan to Host IIPM 4Ps Annual Business and Marketing Quiz
2300 IIPM students get jobs
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Detail of all IIPM branches
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM Admission Detail
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON

Why Coke Prefers Knight Riders Over Hrithik Roshan?

The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School

And it’s not just Coke! Arch rival Pepsi, which has recently dropped Shahrukh Khan as its brand ambassador, has signed a deal with Chennai Super Kings (CSK) to launch co-branded cans to cash in on the IPL frenzy. GlaxoSmithKline India’s (GSK) Boost was just a brand partner of Rajasthan Royals’ (RR – the winner of IPL’s inaugural season) in the last season of IPL, but now it has entered a licensing deal with CSK to develop a special co-branded drink with the formula developed by John Gloster, the physiotherapist of RR. Again, if you glance back at Boost’s advertising over the last few months, it is easy to notice how Sachin Tendulkar and Virender Sehwag (who were endorsing the brand earlier) have been missing from action. Though, Sehwag is still associated with the brand, the company is now focusing more on RR to gain popularity among the Indian masses.

And why not? From a health drink brand’s perspective it makes more sense to associate the brand with the winner of IPL’s inaugural season, rather than just spending money on big ticket celebs, pitching for sales. Through such a licensing agreement Boost’s branding becomes associated with a pack of fit men on a winning streak. And being the winner of the last season, RR surely has a competitive edge over other teams when it comes to attracting more companies to associate with it. RR is cashing in on this opportunity in a smart way. In fact, the team plans to come up with a music video featuring Shilpa Shetty and the brands in RR’s pavilion will be embedded as a part of the video. The company’s officials, however, chose not to comment at this point.

This trend is equally popular with marketers, irrespective of the segment in which their brand is present. Sony Ericsson has tied up with DD as its official mobile partner. The handset manufacturer will be launching special co-branded handsets for this reason. Even garment major Peter England is not far behind as it will be launching a new collection of formal and semi-formal clothes under the CSKP range (CSK-Peter England range). Wrigley, the chewing gum brand, has tied up with CSK and DD to develop co-branded chewing gums. Well, apart from performance, it is important to note here that the players in the team also matter for the brands associating with them. A classic example is Indian captain M. S. Dhoni, who’s helping CSK in getting lots of associations.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Detail of all IIPM branches
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION