Virgin Atlantic :- To make flying great…..to go

Why Study Abroad When IIPM Gives You 3 global Advantages!

BRAND: Virgin Atlantic
HEADLINE: To make flying great…..to go
AGENCY : O&M

4Ps TAKE : This one is truly Branson style. Bathed in a striking blood red background, this print campaign of Virgin Atlantic doesn’t sport an aeroplane. Instead has a limo doing a trick for it. But, it’s the headline of the ad that wows the most – ‘To make flying great, we go the extra mile. Or as many miles as you want us to go’. Now, that’s making the consumer king. The body copy explains the various services that come along with flying Virgin. While the uncluttered look adds to its classy appeal, the USP and the power idea is communicated in the most simple and powerful fashion. As Air France and other international airlines flaunt their upper class facilities in India, it was only a matter of time that the fast-thinking Virgin Atlantic unleashes its communication weapon. Great branding, Sir Richard, yet again!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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New York’s ‘official’ real estate boom

Why Study Abroad When IIPM Gives You 3 global Advantages!

A strange thing is happening in New York city – and we are talking about a real estate trend here. While residential property prices have stagnated, commercial property prices are going through the roof. Literally! Here’s an example. In Manhattan, reportedly, commercial complexes that are worth more than $5 million are now selling for a whopping $730 per square foot; this is almost 18% more than what these same spaces were selling for last year; and here’s more: this is a huge 143% up from what they were selling for in 2004. In April this year, The New York Times (NYT) building was sold for $525 million (to Israeli conglomerate Africa Israel Investments); in 2004, the NYT building was worth only $175 million. Rents too are seeing an upward spiral. In the Big Apple’s Financial District (which houses Wall Street) rents have shot up by 25% over last year – and 62% over November 2004.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Present tense; future perfect

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Though commodities are not safe now, their future looks promising

One can almost feel the noise and smoke of the scampering steps running for cover from the recent equity meltdown. Barclays Capital’s increased commodities exposure or Goldman Sach’s prophecy – limited damage to commodities from the current credit crunch – might be enough to figure out where the crowd is stampeding. Many consider commodities to be a safe haven at the moment; but is it as safe as many think?

Well, first off all looking at the contagion there’s no second opinion that the commodity markets will get affected. Jochen Hitzfeld, Commodities Analyst, UniCredit while talking to B&E opines, “Many of the hedge funds have built up long positions on commodities and with the meltdown taking place, these hedge funds will reverse their positions in search of liquidity which will adversely affect the commodity markets.” The Reuters/Jeffries CRB Index is currently trading 3.69% (August 6, 2007) below July 31, 2007 levels.

Well, it might not be as gloomy as it looks. Firstly, commodities like oil will continue their escalation (refer to the story in the finance section, last issue). Secondly, the future of gold also looks quite bright. With the Federal Reserve expected to cut rates in the near future, there will be an injection of fresh liquidity in the global financial system. This process will see the green back going down which means a green signal for the yellow metal to move up. Finally, the China factor is very much alive and kicking. Consider this – China alone has contributed almost 100% to the total increase in lead and nickel consumption globally. In case of aluminum and steel as well, China has contributed as much as 50% (IMF report) to the total increase in consumption. Well currently, with the dragon economy growing at a stupendous 11.9%, demand for commodities has to move in only one direction – upwards.

As Jochen Hitzfeld puts it, “At this point of time, I believe that it’s a safe strategy to get into commodities.” So, even though the present looks quite shaky on the backdrop of a credit crunch, the future of commodities remains quite stable and upbeat.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Agree to disagree

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Left needs to adopt a firm stand!

The BJP led government had boasted of bowling a ‘doosra’ by first conducting the nuclear test and then making the US face the reality of accepting a nuclear India. But as democracy would have it, BJP abandoned its position and dropped the return catch (123 Agreement). The Congress team, however, bowled a googly and trapped the US into agreeing to India-friendly nuclear deal. Just when the Congress was about to pop the champagne cork, the Left parties – the 12th man in the UPA team, started playing spoilsport.

The Left raised hackles over some technical details in the deal – their concern does not really relate to its impact on India’s nuclear weapons programme. They are however, more perturbed by perceived hidden aspects in the agreement, which would tie the nation’s foreign policy to US imperial interests. CPI floor leader in Parliament, Gurudas Dasgupta told B&E, “The Left has inhibitions regarding foreign policy of India as the issue is not what the government or the PM are saying but what is happening on ground. Whether it is the increased military cooperation between the US (and its allies) & India or the impact of Hyde Act, Left is more concerned over India going the American way.” The Communists are certainly worried that in the eventuality of the US launching an unjust war on Iran, India would become morally bound to support the war of aggression.

Even if the Left accepts that the US will not disturb India’s efforts to conduct a nuclear test but what if they stop nuclear supplies, if India turns down their request to contribute our army for US war efforts across the globe? The Left ’s concerns may be justified but their politics of howling at the PM are certainly not appreciated. And this surely is neither gentlemanly nor Cricket, Mr. Karat!

B&E edit bureau : Vivek Asri

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tracking the pulse of adrenaline

Blessed with a topography as diverse as ours, it isn’t far too difficult a proposition to imagine fascinating options like skiing, biking, rock-climbing, river-rafting, etc. to enthrall the young at heart! Consider mountain biking amidst the serene spread of Ladakh, or Lahaul & Spiti in Himachal Pradesh; or rappelling down the rocky cliffs of the Aravali Hills in Dumdama and Mount Abu in Rajasthan…

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Source: IIPM Editorial, 2006