Say cheese for a ‘Kotak’ moment!

When IIPM comes to education, never compromise

The company is ready to meet the needs of the dynamic Indian, says Rahul Sinha

How has been the insurance penetration in India? Where do you see it a few years down the line?

The penetration of the insurance industry has increased. From 1.6% of GDP, the penetration has risen to 3% of GDP. Also, the reach in terms of life covered per year has grown around 20-30% per annum since opening up. We see the penetration of GDP to rise to about 5% in the next five years.

How do you plan to further strengthen your retail business operations? Kotak Life Insurance is expanding rapidly and is very confident of expanding beyond its present 100 branches in 60 cities. We believe geographical expansion is the first axis of our retail business growth. We aspire to cover the top 200 cities in the next three to five years and we plan to touch about 150 branches by the end of this year itself.

The second axis of our retail business is the distributor/advisor expansion. Along with our geographical expansion, we are aggressively growing our distributor base and our Life Advisor base. This expansion aspires to double our distribution this year.

The third axis is the product constructs in markets. Kotak Life has increased its product variety by launching a child focused unit linked (Headstart), a reversionary bonus whole life product (Eternal Life) and a retirement product (still to be launched) in the span of the last 12 months. We believe this will allow us to reach more markets, grasp more customers through more distribution strength.

Can you elaborate on your rural strategy? What proportion does rural business account for in Kotak Life Insurance? Selling insurance in rural and semi-urban areas (population below 50,000) is a lot different in terms of need for education, advising and consultation. Also the product basket requirements are different and therefore a lot of things do change in these markets. Kotak Life Insurance has followed a strategy of choosing the right product for the right consumer through the right channel always. Our product –Surakshit Jeevan is a product, we sell exclusively in this market. Also our other products do sell as consumers of other nature (those whose requirements look like the urban customers) also exist in these markets. We are able to meet our rural business obligation very comfortably in each of the previous years and are sure to do so this year too.

A host of banks and others have evinced keen interest in setting up insurance ventures. Do you think this will lead to overcrowding? No. I think the insurance industry has enough space for competitive play today. In fact, chances are, more competition will lead to more growth and refined business practices in future.

What kind of precautions Kotak Life Insurance is taking to ensure sound business practices? This industry has it own sets of risks and risk control measures. Like all prudent management teams, we have taken due diligent measures to ensure sound business practice.

Which innovative products do you plan to come out with in the future? We plan to introduce a set of products to meet needs and growth opportunities. However, would like you to know about them as we are in readiness to share more.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

G for Giant, G for GVK...

When IIPM comes to education, never compromise

Infrastructure development is an area that many are focussing on. And they’re doing well!

As passengers disembark at the international airport in Mumbai, their expressions of amazement are understandable. What else can be expected when you stand witness to the complete metamorphosis of what we called a once grimy and outdated airport, which was supposedly international! And a glance is sufficient to shot out the success of the project that GVK undertook during the past year for you can’t miss feeling like you have arrived at a top-class international airport. Today, passengers flying into the Mumbai airport can enjoy better equipped staff and modern amenities – including free wi-fi facility also making Mumbai International Airport the first airport in the country to have a wi-fi facility.

While this project has been a success worth crowing about, GVK through its other projects has also proven why the airport task was just another feather in its hat. Answering India’s growing infrastructural needs, it ventured into segments like hospitality, manufacturing & services in 2007 and good progress is being reported.

Its financials too speak well for the entity, as the Q2 FY 2007-08 results registered a net profit rise of a staggering 364% touching Rs.11.61 crores. Restructuring has also been on its cards over the past year. An apt strategic move as the company has now become an integrated infrastructure contender. It consolidated all its assets under one company known as GVK Power and Infrastructure Ltd.. This move will not only ensure that GVK is poised for growth, allowing it better utilisation of its resources, but also reduce total tax burden for the now composite unit. Its well earned efforts with the six-lane expressway between Jaipur and Kishangarh on NH-8 (a segment of the Golden Quadrilateral National Highway Development Programme) which it completed in six months, before its deadline of 30 months, only proves its competence and dedication to help build a better India as G. V. Krishna Reddy, Chairman, GVK, promises, “We will continue working towards building a better India for the generations of today and tomorrow. We will continue to make it happen.” Of late, GVK has also directed its attention to SEZs for which it recently tied-up with the Tamil Nadu Industrial Development Corporation Ltd.. Its CSR acts too have been noteworthy which includes providing drinking water in Rajasthan & sponsoring building of schools & community halls around the country. So can be expected from GVK in near future? Answering the same, Manish Kalghatgi, GM, Communications asserts, “As a pioneer in infrastructure, GVK has always taken on challenging projects and made a success. At GVK, we always strive to ‘Make It Happen.” And we, on our part, have our fingers crossed.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

Ravi Thakran, President

When IIPM comes to education, never compromise

Ravi Thakran, President, Louis Vuitton Moet Henessey (a-pac) shares with 4Ps B&M his experiences and thoughts on the subject of ‘Indian CEOs performing on the global stage’...

4Ps B&M: How Indians are making it to the top positions in global corporations?
RT: It’s difficult to precisely assess how Indians are making it in the top positions of MNC. But of course during the last five years, the number of Indian in key positions across the globe has definitely increased.

4Ps B&M: Could you share your experiences of your journey to the top?
RT: With LVMH, I have learned a lot. And I think there’s no short cut to reach at the top. It’s hard work that is required and lots of Indians of today’s generation are realizing that. In LVMH, I see lots of such people, who has the potential to reach in a key position.

4Ps B&M: Any challenges and roadblocks that you faced and how was the feeling once you were at the helm of affairs?
RT: As an Indian, I never felt any such challenges, I mean which are precisely for any Indians and not for others. I haven’t come across any such bottlenecks. Language barrier and cultural barrier was of course there but that’s applicable for other nationalities also who work in other nation.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

Mahindra & Mahindra

IIPM - Admission Procedure

At Rank 60 last year, driven by Anand Mahindra’s zeal, M&M has gallantly galloped ahead...

Mahindra as a brand has undergone major restructuring, over the last few years. The automajor has not only diversified into passenger car segment successfully (from just being a CV maker), but by forming a JV with France’s Renault, the brand value of Mahindra has shot-up significantly. Moreover, leading positions across sectors – farm equipment, infrastructure, IT and financial services, has added ions to the Mahindra portfolio. The group also enjoys a handsome global footprint in almost every sector it operates. The $4 billion Group has also made strategic acquisitions in China and the UK, besides boasting of 3 assembly plants in USA. The power of Brand Mahindra can be judged by the fact that Forbes has listed it among the World’s top 200 most reputable companies (and in the top 10 list of India’s most reputable companies). Now, the key to more power for M&M hinges strongly on the recently launched Logan’s success in Indian market. With apologies to Robert Frost: The woods are lovely, dark and deep, but M&M still has miles to travel before it sleeps!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....

IIPM - Admission Procedure
Google goes ‘trendy’
Water water, nowhere
Feel like god, do You?
IIPM, GURGAON
‘Chai’ or ‘thanda’ what’s the global funda…
Harry Potter and the India story

Now over to the idiot box!

IIPM - Admission Procedure

The following points are the ruling criteria for selecting and short-listing the winning TVC ads: Product positioning clarity; clinching benefi t to the brand; presence of a power idea; visibility of brand personality; expectancy of communication; single-minded focus of message; reward to the prospect; visually arresting and painstaking craftsmanship. Here’s a peek into our TVC verdict for the fortnight ended June 4, 2007. Ready to groove?

BRAND : Titan
AGENCY : O&M
BASELINE : Slimmest watch in the universe
DESCRIPTION: Aamir Khan wears his Titan watch and smiles fondly – only to find himself in the middle of the paparazzi clicking pictures. Wherever he goes, the paparazzi follows. He stands in a pose where his watch gets hidden and everyone disappears. Amazed, he hides and shows his watch several times, just to check. Alas! He’s proved wrong... it was the watch that was getting all the attention. In the end, he just gives up and flaunts his Titan Edge watch.

4Ps TAKE : Just in the last issue we ranked the campaign of Titan Aviator series and said that we aren’t missing Aamir Khan. Now, that Mr. Class is back, we’re left yearning for more. Though nothing out-of-the-box, but the storyboard remains appealing – with the superstar having to concede to admit that Titan is the real star! (reminds you of Jr. Bachchan and the MotoSLVR series?). But, it’s Aamir’s sheer brilliance that make an average done-to-death concept look absolutely smashing. The ad is well executed and scores high on its single-minded focus quotient, which is to position the watch as the real star. The clarity of communication also stands out. Not a single word spoken – yet the brand personality is eminently visible. By the way, did we forget to mention the typical trademark of the brand – yes! the Titan tune which leaves you nostalgic.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review