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The second round of DTH war is on and ADA's BIG TV has made its war cry by slashing its prices heavily and offering the connection at a 43% lower price compared to the existing players' offer. Earlier this month, BIG TV created a big buzz when it ambushed Airtel Digital's teaser campaign and made it its own. What else, they patted themselves by sending a detailed press note on exactly how they did it! Well keeping in mind the DNA of ADA group, it's not surprising. In fact, with festive season 'round the corner, such fireworks were expected and anticipated from the BIG men. Just to raise some eyebrows: BIG TV has already grabbed 500,000 subscribers within 50 days of its launch & expects to touch five million in the first year of its operations. Too ambitious?
Pallavi Srivastava
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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